In an age obsessed with digital preservation, constantly growing databases, search engine optimization and unlimited encyclopedias, the NoTube is here to investigate in the dark side of meaning production.
The NoTube project questions, in a playful way, the implications of the Web2.0 philosophy of user-generated content. A website such as YouTube is built on the promises that each upload will be saved and preserved, regardless of its quality, usefulness, meaning or value. Therefore, the database of YouTube is constantly increasing in size, and the options for searching and filtering such large amount of data are essential. Keywords, links, descriptions and titles make each video more or less relevant according to the query of the user.
Videos with zero views, with no keywords or storyline represent the dark side of YouTube’s inclusive approach. Such videos are all somewhere in there, however they are not expected to be found, seen or discussed. Searching for valueless content is a challenge for the user and a way of questioning the rationale behind YouTube, and the preservation of user-generated content in general.